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GS&C Architects (Graeber, Simmons and Cowan) hired brand consultancy, Cartis Group, to reposition the organization and develop a new brand strategy . Founded in Austin in 1978, GS&C is one of the most recognized architecture firm in central Texas.

Cartis Group was chosen because of their unique anthropological branding process, BrandSmart. GS&C has undergone significant changes in the last few years and they needed a process to bring the organization together under a unified brand strategy.

“GS&C is an amazingly creative firm,” said Cartis Group President, Shannon Carter. “Their portfolio of work is awesome. The work they did for AMD alone is truly inspiring. We look forward to helping them develop their unique creative services brand position.”