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The Inkling gives you an “inkling” into some powerful strategies to make your phones ring, move product off shelves, sway public opinion, and positively impact stock prices. Subscribe today to get the current issue.

Current Issue:
The Inkling, Volume 2 Issue 1

• Design: A Good Idea – The Key to a Successful Brand Strategy, “Design is a good idea,” is one of my favorite quotes. It speaks volumes about the branding business. When done in service to a strong business strategy".
• Featured Work: Silicon Laboratories , Annual Report
  

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View Past Issues & Articles
Click on any of the following links to go to that issue or article.

Volume 1 Issue 12

• The Power of a Great Logo, The Home Depot Logo is the personification of their philosophy.
• Featured Work: Equal Justice Center , Logo

Volume 1 Issue 11

• Creating Brand Loyalty, Building brand loyalty can save your organization up to 500% on new customer acquisition year after year
• Holiday Marketing Trends,When Rudolph Met Darth Vader
• Featured Work: Cubic Wafer , Logo
• Buzzwords and Jargon, Shortcut to understanding or expressway to confusion?”

Volume 1 Issue 10

• Advertising As We Know It Is Dead, How the Open Source economy killed traditional advertising
• The Trip I Took, Live everyday of your life
• Featured Work: Silicon Laboratories, Annual Reports
• Rat Boy Lives!

Volume 1 Issue 9

• Getting More Out of Your Agency, Good advice on agency and client relationships
• How Does Your Logo Stack Up?, Five tips for successful logo design
• Featured Project: Whole Foods, Whole Planet Foundation Campaign
• 132 of The Most Eloquent Words Ever Written

Volume 1 Issue 8

• What Is A Brand And Why Should I Care?, Building equity in your organization
• Through The Birth Canal, 32 years after my birth.
• Featured Project: Rocket Productions, Award-winning logo and identity system
• 72 Very Interesting Things That You Absolutely Don't Need to Know

Volume 1 Issue 7

• Ad Man of The Year, Our very own President, Shannon Carter
• What's The New Black This Year?, Exciting new colors from the Pantone Color Institute
• Featured Project: Whole Foods, See the fun and effective ad campaigns
• If a picture is worth a thousand words, then we've saved you hours of very odd reading

Volume 1 Issue 6

• Central Texas Credit Union Unveils New Look, A case study on the rebranding of United Heritage Credit Union
• Shelly Swift Unplugged, Cartis Group designer documents her SXSW story
• The Good Ol' Days?, Some things stay the same, some don't

Volume 1 Issue 5

• Marketing to The Millennium Generation, Today's teens are opinion leaders and cash rich
• Can Your Direct Mail Power More Revenue?, 10 ways to drive more sales and create more opportunities
• The Ideal Woman vs. The Ideal Man, Do you have the right stuff?

Volume 1 Issue 4

• Does Sex Really Sell?, Celebrity endorsements can take your sales (and your budget) through the roof
• How Integrated is Your Marketing?, Find out with an integrated marketing audit
• How Many Words Did Dr. Seuss Use to Write Green Eggs and Ham?, A man of few words

Volume 1 Issue 3

• The Bulls-Eye Principle, Timing your marketing
• Going Beyond Marketing Metrics to the Bottom Line, Calculating ROMI (Return on Marketing Investment)
• Tradeshow Success, How do you track tradeshow success?
• Stuffed Bear Goes Mental, A bear in a straight jacket?

Volume 1 Issue 2

• Gearing Up for Marketing, Outsourcing is a viable solution
• Want to Get Noticed at 60 mph?, Seven simple rules for better outdoor ads
• Building Marketing Momentum, Four tips that will build your momentum
• Symbolism On the One Dollar Bill, Find out if it's true or just a rumor

• Crafting a Powerful Annual Report, Four tips guaranteed to set you apart
• Increase Market Share During Slow Times, Four tips to gain market share
• Powering Revenue with Direct Marketing, Driving sales and creating opportunities
• Want to go Noodling?, Ever heard of a "sport" called Noodling?