Challenge
Assessment Academy ties assessment results back to teaching practices. This new way of
thinking was created by some amazing minds at Harcourt Assessment and Pearson Education. Educational assessment for K-12 has often been viewed as punitive for teachers, students and administrators alike. The problem is, there are many kinds of assessment and no formal best practices to tie assessment results back to classroom teaching. Multiply industry confusion with shifting state standards and myriad corporate products with various levels of adoption and unknown solutions…well, it’s education chaos.
Solution
The great minds mentioned above invented the Assessment Decision Model—they also hired Cartis Group. We identified a branding task force from within the organization and guided the representatives through our BrandSmart process. The ensuing Brand Platform guided the creation of the name for the model, name for the new organization—Assessment Academy. We also created all the brand assets for Assessment Academy and the Assessment Decision Model…even redesigning the model to make it more user-friendly.
Results
Assessment Academy launched in 2008 to rave reviews. The key to success for Assessment Academy is the Assessment Decision Model. The model was broken down and illustrated using Flash and published for everyone involved in education to use. Teachers, administrators, parents and legislators are learning how to work together using a common assessment language and the
Assessment Decision Model as a framework for discussion.
