Cartis Group's President and Chief Brand Strategist, Shannon Carter, will be speaking and presenting at HOW Design Live in Chicago from June 24 - 27. Shannon will be presenting a session on using the Brand Value Pyramid to create meaningful on-target messaging. He will be showing the conference attendees how to use this tool with their clients to develop a deeper understanding of their clients' organizations, their products and their goals so that both agency and client agree on a relevant messaging platform – before starting creative briefs, brainstorming, copywriting and design. Shannon will also ...
Cartis Group's President, Shannon Carter, will speak to AIGA Austin about implementing effective brand strategies. Shannon will discuss the basics of developing a sound brand strategy and a precise messaging architecture. He will demonstrate how to use the Brand Value Pyramid to address a hierarchy of needs for organizations and products, transforming client ideas into a meaningful messaging platform. He'll then demonstrate how to apply this research to creative briefs, brainstorming, copywriting, and design. Monday, March 28, 2011 6:00 pm - 8:00 pm, Art Institute of Austin, 101 West Louis Henna Blvd, Suite 100, Austin, TX 78728. Find out more at
Cartis Group recently helped the Council of Chief State School Officers (CCSSO) launch a refreshed brand. The work included a new brand strategy, logo, identity system, brand collateral, and a new Website. Using its anthropological branding process, BrandSmart, Cartis Group helped CCSSO develop a unified brand vision for the entire organization. This unifying brand strategy was then developed into a messaging architecture and new brand collateral. "We have been very impressed with the way (Cartis Group) is able to engage every employee in the process, and pull information and ideas out of each of them that makes the ...
Cartis Group helped leading architecture firm, GS&C, develop a new creative services brand position. Cartis Group was chosen because of their unique anthropological branding process, BrandSmart. Cartis Group helped GS&C improve their competitive positioning in the marketplace. Meredith McKenney, GS&C's Marketing Director said, "It has truly been a great experience working and learning from Shannon. Our company is in a better place than we were and I feel the best is yet to come. I have witnessed leadership undergo a transformation in the way they think and speak about marketing. Shannon helped us discover things about ourselves which we didn't quite see ...
GS&C Architects (Graeber, Simmons and Cowan) hired brand consultancy, Cartis Group, to reposition the organization and develop a new brand strategy . Founded in Austin in 1978, GS&C is one of the most recognized architecture firm in central Texas. Cartis Group was chosen because of their unique anthropological branding process, BrandSmart. GS&C has undergone significant changes in the last few years and they needed a process to bring the organization together under a unified brand strategy. “GS&C is an amazingly creative firm,” said Cartis Group President, Shannon Carter. “Their portfolio of work is awesome. The work they did for AMD alone is truly ...
HOW Magazine interviewed Cartis Group's president about the benefits of having a non-traditional office environment. Download the article HERE. HOW magazine, December 2009; www.howdesign.com
EdSteps is changing the world of education by giving ALL educators a consensus approach to understanding student expectations, grounded entirely in real student work. EdSteps consists of numerous skill categories (reading, writing, etc.) ranging from the most rudimentary manifestations of a skill at the point it emerges and culminates at a mastery level held by professionals and those at the top of their craft. EdSteps provides educators, students and parents with real-world examples of student work, showing real student achievement. These consensus-driven examples will help students know what is expected of them. EdSteps hired Cartis Group to define a brand strategy ...
The Council of Chief State School Officers (CCSSO) hired brand consultancy, Cartis Group, to develop a brand strategy and new brand collateral for the organization. CCSSO is an 81 year-old Washington, DC based organization. It is a nonpartisan, nationwide, nonprofit organization of public officials who head departments of elementary and secondary education in the states, the District of Columbia, the Department of Defense Education Activity, and five U.S. extra-state jurisdictions. CCSSO provides leadership, advocacy, and technical assistance on major educational issues. After a review of several firms, Cartis Group was chosen because of their unique anthropological branding process. Cartis Group is ...
If you ask someone, what is the goal of a quality K-12 education, the answers will be as varied as the disparate students participating in the United States educational system. Without an agreed-upon definition, it is very difficult to create a system to accomplish that goal. In steps the Council of Chief State School Officers (CCSSO), a nonpartisan, nationwide, nonprofit organization of public officials who head departments of elementary and secondary education in the states, the District of Columbia, the Department of Defense Education Activity, and five U.S. extra-state jurisdictions. CCSSO formed a national committee to help reach a definition ...
Healthcare in the United States is broken. As a society, we do not take “care” of ourselves. We go to the doctor when we are sick. That is sick care not healthcare. Bodhi Body (literally, The Enlightened Body) is out to change that. “We are focusing all of our attention on empowering our patients and customers to proactively maintain their health and improve their well-being. We want our customers and patients to become health activists; people who want to take charge of their health,” says Joanna O’Neal, Bodhi Body’s Chief Executive Officer. “We are doing this by ensuring our customers ...
