Cartis Group Builds Leading Brands Through Sound Brand Strategy for Organizations such as Whole Foods Market, New York Life & USAA.
Overview:
Cartis Group is a brand strategy consultancy founded by Shannon Carter. We guide our clients through our codified branding process (BrandSmart) to produce key insights such as Brand Positioning, Brand Architecture, Brand Management Procedures, and Brand Messaging. Our process has successfully built superior brands like Whole Foods Market, New York Life, USAA, and several non-profits, numerous Consumer Product Goods (CPGs)—and even one Episcopal seminary. We position our clients for unprecedented and sustained success by ensuring their business strategy is in perfect alignment with their brand and communication strategies.
BrandSmart:
Our process works consistently. However, there is no magic bullet, secret media plan, or marketing gimmick for building successful brands. Our process requires research, commitment, hard work and dedication. The end result will unite the entire organization in a common belief system, turn stakeholders into brand activists and build a brand’s success from the inside-out.
Who We Work With:
It’s not just the big name brands…we partner with creative agencies, marketing companies, design shops and directly with client-side branding teams to provide our clients with unprecedented brand clarity. This incredible brand focus ensures all marketing communications, creative collateral and media efforts are on target and working in perfect harmony. We are different (by different, we mean better) because our branding process is anthropological and often leads to cultural and operational efficiencies within our clients’ organizations.
Philosophy — Life. Business. Art.
Our philosophy is inherent in our name and in how we build value for our clients. The name Cartis is a word created from three Latin words meaning life, business and art.
- Life always comes first — quality of life for our clients, vendors, our team members and our families.
- We are in the business of creating focus and clarity for our clients.
- Art is the inspiration and passion of our business.
History:
Cartis Group was built from the ground up to build brands. Our humble beginnings start in 1992, when Shannon Carter formed mc2 Creative, which quickly became a highly acclaimed design agency. Over the years, we perfected our branding process (BrandSmart). In 2001, we changed our name to Cartis Group to better communicate our metamorphosis into a full-service national branding agency. In 2008, Cartis Group became a completely virtual brand consultancy, meaning we are not bound by traditional office space or outdated norms of business practices. We work with the most talented teams in the creative industry, crafting brand strategies to provide unprecedented clarity and focus for the organization.
